Case Study

Beejay's Home Kitchen

A custom ordering platform and native iOS & Android apps for Australia's favourite Indian home meal service built from the ground up for complex food business logic.

Web Dev iOS & Android SEO
4K+Social followers
2Native apps launched
100%Custom built
Beejay's Home Kitchen website
Industry
Indian Meal Service
Location
Queensland, Australia
Services
Web + App + SEO
Status
Live & Ongoing

The Client & The Challenge

The Client

Beejay's Home Kitchen

A licensed Indian home meal service in Australia offering vegetarian, vegan, and gluten-free meals using traditional family recipes. Operating on a weekly menu model with structured order cutoffs, pickup, and delivery serving students and working professionals across Queensland.

The Challenge

What They Needed

  • A custom ordering system handling weekly menus with dynamic cutoff times no off-the-shelf solution could manage it
  • In-house pickup and delivery management with variable fees by day and zone
  • A native mobile app experience for customers who didn't want to order via browser
  • A growing social media presence to drive repeat orders and community loyalty

What We Built

Custom WooCommerce Platform

Extended WordPress and WooCommerce with custom plugins handling weekly menu cycling, order cutoff enforcement, delivery zone management, and variable fee calculation.

Flutter Mobile Apps

Cross-platform iOS and Android apps with filter-based menu browsing, seamless ordering, real-time availability, and push notifications for weekly menu releases.

Local SEO

On-page and local SEO optimisation to improve visibility for Indian meal delivery and home-cooked food searches across relevant Australian suburbs.

Social Media Management

Facebook and Instagram management growing the brand's community presence and driving repeat customers back to the ordering platform week after week.

Exactly What Was Delivered

WordPress + WooCommerce

  • Custom weekly menu ordering system
  • Dynamic order cutoff enforcement
  • Delivery zone & fee management
  • Pickup & delivery scheduling
  • Admin order management dashboard

Flutter Mobile Apps

  • iOS app (App Store published)
  • Android app (Google Play published)
  • Menu filter & browse experience
  • Push notifications for new menus
  • In-app ordering & checkout

SEO & Social Media

  • Local keyword research & optimisation
  • Google Business Profile setup
  • Facebook page management
  • Instagram content & growth

The Results

4K+
Social Media Followers Grown An engaged community of repeat customers built across Facebook and Instagram, driving consistent weekly orders.
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