Case Study

IN-AU Directory

A scalable online business directory connecting Indian-Australian businesses and communities nationwide built with free and premium listing tiers from day one.

Web Dev Platform
2Listing tiers
NationalAU coverage
Day 1Revenue-ready
IN-AU Directory website
Type
Business Directory
Coverage
Australia-wide
Platform
WordPress + WooCommerce
Website
in-au.com.au

The Client & The Challenge

The Client

IN-AU Directory

An Australian online business directory connecting users with Indian-Australian businesses nationwide. The platform enables businesses to list their services while helping customers discover restaurants, professional services, retailers, and community hubs across the country.

The Challenge

What They Needed

  • A scalable directory platform supporting a directory-based business model from day one not a simple website
  • Business listing management for both the platform owner and listed businesses
  • A clear monetisation pathway through premium listing upgrades, working at launch
  • Intuitive UX serving two distinct audiences business owners managing listings, and consumers searching for businesses

What We Built

WordPress + Listeo Directory Platform

Built on a powerful directory theme, customised to match the IN-AU brand with advanced search, filtering, category management, and full business profile pages.

WooCommerce Monetisation

Full payment processing integrated for premium listing tiers allowing the business to generate revenue from day one with automatic billing and upgrade flows.

Dual Listing Tier Architecture

Free and paid listing options with clearly differentiated features maximising uptake while providing a compelling upgrade incentive as businesses see value.

Advanced Search & Discovery

Category browsing, location filtering, keyword search, and rich business profiles making it easy for consumers to find and contact exactly the business they need.

Exactly What Was Delivered

Platform Development

  • WordPress + Listeo theme setup
  • Full brand customisation
  • Category & subcategory structure
  • Business profile pages
  • Advanced search & location filter
  • Admin management dashboard

WooCommerce + Payments

  • Premium listing tier integration
  • Payment gateway setup
  • Automatic subscription billing
  • Listing upgrade & downgrade flow
  • Free vs. paid feature differentiation

The Results

National
Australia-Wide Directory Revenue Ready from Launch Free and premium listing tiers working from day one businesses can list immediately, and upgrade when they see the value.
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