Enquiries doubled in 12 months with a dual-channel Google Ads and SEO strategy built around suburb-level precision targeting.
A boutique Australian family law practice headed by Jennifer Franklin, with over 25 years of experience. The firm handles divorce, parenting arrangements, property disputes, and wills & estates operating on a lean budget where every marketing dollar needed to count.
Hyper-targeted campaigns focused on the specific suburbs most likely to deliver the firm's ideal clients maximising budget by excluding irrelevant areas entirely.
Campaigns built around the exact phrases people search when they need urgent family law help not broad awareness terms that waste budget on unqualified clicks.
Website content, structure, and technical SEO optimised to rank for family law searches building a sustainable organic channel that grows alongside paid ads.
Every call and form submission tracked back to its source ad, keyword, and campaign enabling continuous optimisation based on what actually generates client enquiries.
A predictable, reliable stream of high-quality enquiries from targeted suburbs not random clicks from irrelevant areas wasting budget.
SEO delivered improving rankings for core family law terms, building a channel that grows in value over time without additional ad spend.
Every dollar of ad spend tracked back to actual client enquiries no guesswork, no wasted budget, no vanity metrics.
A well-executed dual-channel strategy is one of the most powerful tools for service businesses. Let's build yours.