Our Work
Law Firm Websites We've Built
A closer look at two law firm websites we've helped grow with SEO, Google Ads, and conversion-focused design.
The Digi Lab delivers specialist digital marketing for family law firms in Brisbane and Queensland. We use a proven dual-channel approach, suburb-level Google Ads and on-page SEO, to get your firm in front of clients searching for divorce, parenting arrangements, and property settlement help at the exact moment they are ready to act. We serve family law firms across Brisbane, the Gold Coast, and Queensland.
Family law clients don't browse. They search with urgency, often at a stressful, life-changing moment. Someone searching "divorce lawyer Chermside" or "parenting orders solicitor Brisbane" has already decided they need legal help. They are choosing between the firms that appear on page one.
This high-intent search behaviour makes family law one of the most valuable niches for both SEO and Google Ads. The challenge is specificity: clients search by suburb, by situation (divorce vs parenting vs property), and by urgency. A generic campaign targeting "family lawyer Brisbane" wastes budget on broad traffic. Suburb-level targeting captures the right clients.
Proven in QueenslandWe significantly grew enquiries for a Brisbane family law firm in 12 months using suburb-level Google Ads and on-page SEO. Same budget, stronger results. Read the case study
Suburb-level search campaigns targeting high-intent family law keywords. Every ad is tracked to a phone call or form submission: no wasted spend. Campaigns built around the specific suburbs your ideal clients live in, not blanket city-wide targeting.
View Google Ads servicesOn-page optimisation for divorce, parenting, property settlement, and DVO keywords. Local SEO to rank in suburb-level searches. Content strategy that builds topical authority and generates organic enquiries month after month.
View SEO servicesConversion-focused websites that communicate trust and empathy before asking a potential client to make contact. Family law clients are often in distress. Your website needs to feel safe, professional, and easy to navigate.
View web developmentEvery call and form submission tracked to its source: keyword, ad, or organic page. Monthly reporting that shows the actual business impact of your marketing spend, not vanity metrics like impressions or clicks.
Divorce lawyer [suburb], divorce solicitor Brisbane, separation lawyer QLD, searched by people at the point of deciding to separate. High urgency, high conversion rate. We map these at suburb level across Brisbane and South East Queensland.
Parenting orders lawyer, child custody solicitor Brisbane, parenting plan lawyer QLD, searched by parents navigating post-separation arrangements. Often researched over time before committing to a solicitor.
Property settlement lawyer, asset division solicitor, financial agreement family law, searched by separating couples dealing with shared assets. These clients have high case value and tend to be in the comparison stage.
Intervention order lawyer, DVO solicitor Brisbane, domestic violence order QLD, highest urgency searches in family law. Speed of appearance on Google matters most here. Google Ads is the primary channel for this keyword cluster.
Every keyword cluster is mapped to the specific Brisbane and QLD suburbs your firm serves, not just city-level. "Family lawyer Chermside" converts better than "family lawyer Brisbane" and costs less per click. Suburb targeting is the core of our family law strategy.
We use a dual-channel approach: Google Ads for immediate lead flow and SEO for long-term organic rankings. Both channels are built around suburb-level keyword targeting. We significantly grew enquiries for a Brisbane family law firm in 12 months using this exact strategy. The same approach works equally well for Gold Coast family law firms targeting searches across the Gold Coast corridor from Coolangatta to Coomera.
Divorce lawyer [suburb], parenting orders lawyer, property settlement solicitor, and DVO lawyer are the four primary keyword clusters. We map all of these at suburb level across Brisbane and QLD, not just broad city-level terms that attract unqualified traffic.
SEO retainers start from $1,000/month. Google Ads management starts from $800/month. Most family law clients run both channels from $1,800/month combined. No lock-in contracts: month-to-month on all retainers.
Google Ads delivers enquiries within 2 weeks of a campaign launching. SEO takes 3–6 months for suburb-level keywords and 6–12 months for competitive head terms. We recommend running both together: ads for immediate flow, SEO for compounding returns.
Yes. All campaigns and content are produced with awareness of the Australian Solicitors Conduct Rules including Rule 36. We never produce misleading or comparative advertising. Your firm's professional reputation is not a risk we will take with your marketing.
A closer look at two law firm websites we've helped grow with SEO, Google Ads, and conversion-focused design.
We'll audit your current search visibility, review your Google Ads performance if any, and give you a specific roadmap to more qualified enquiries. No obligation.
