Our Work
Law Firm Websites We've Built
A closer look at two law firm websites we've helped grow with SEO, Google Ads, and conversion-focused design.
The Digi Lab delivers specialist digital marketing for estate lawyers and succession practices in Brisbane, the Gold Coast, and Queensland. We build SEO and Google Ads strategies that reach clients searching for wills, estate planning, probate, and succession services, at the moment they are ready to plan.
Estate planning clients are not in crisis: they are planners. Someone searching "wills and estates lawyer Brisbane" or "estate planning solicitor QLD" is in a considered research phase. They will visit multiple websites, compare practices, and choose the solicitor whose online presence communicates the most authority and trust.
This makes SEO the primary channel for most estate law practices. Ranking well for wills, estate planning, probate, and enduring power of attorney keywords generates a consistent flow of considered, high-quality enquiries. A well-structured website that clearly explains your estate planning process converts that traffic into clients.
Probate searches behave differently: they are often urgent, triggered by the death of a family member, and the searcher needs a solicitor quickly. This is where Google Ads earns its place alongside SEO: a targeted probate campaign can put your firm in front of a family who needs help this week, while your organic content keeps building authority for the clients who are planning ahead.
Ashri Legal: Australian Estate Law PracticeWe built the website for Ashri Legal, an Australian law firm covering wills and estates across 5 practice areas, a conversion-focused site structured to guide visitors through the estate planning process and towards an enquiry. See the Ashri Legal case study
Organic rankings for wills, estate planning, probate, and enduring power of attorney keywords. Content strategy that builds topical authority and answers the questions estate planning clients are researching, from how a will is contested to what probate actually costs.
View SEO servicesTargeted search campaigns for probate searches, which are time-sensitive and high-urgency, and estate planning keywords for clients who are actively researching. Full conversion tracking so every enquiry is accountable.
View Google AdsA professional, trust-building website structured around your practice areas, wills, probate, powers of attorney, succession, with clear pathways for each type of client, so a visitor never has to guess which service applies to their situation. We've built websites for Australian law firms covering estate law.
View web developmentEducational content that answers the questions estate planning clients are researching: what happens if you die without a will, how long probate takes in Queensland, when to update your estate plan. This content builds organic traffic and positions your firm as the authority clients trust.
SEO is the primary channel for most estate law practices. Estate planning clients research over time before committing: strong organic rankings generate consistent long-term enquiries. Google Ads works particularly well for probate, which is higher-urgency and time-sensitive, since families searching for probate help often need a solicitor within days, not months.
Core keyword clusters: wills and estates lawyer Brisbane, estate planning solicitor QLD, probate lawyer Brisbane, succession lawyer, and enduring power of attorney solicitor. We map these at suburb level and build content around the full estate planning client journey. Gold Coast estate lawyers should also target suburb-level terms across Surfers Paradise, Broadbeach, Robina, and Southport.
SEO retainers start from $1,000/month. Google Ads management starts from $800/month. Many estate law practices start with SEO only and add Google Ads for probate. No lock-in contracts.
Most estate law firms see meaningful organic ranking improvements within 3–6 months for longer-tail keywords like "wills and estates lawyer [suburb]". More competitive terms take 6–12 months. The compounding nature of SEO means results improve every month, and the content built early keeps generating enquiries well after it's published.
Yes. We have built a website for Ashri Legal, an Australian law firm with wills and estates as one of 5 practice areas. We understand the estate planning client journey and the content strategy that converts researchers into enquiries.
A closer look at two law firm websites we've helped grow with SEO, Google Ads, and conversion-focused design.
We'll review your current organic rankings, your competitor landscape, and your website, and give you a specific plan to generate more estate planning enquiries. No obligation.
