The Digi Lab is a Brisbane-based digital marketing agency with a specialist offering for Queensland law firms. We deliver SEO, Google Ads, and conversion-focused websites for family law, estate law, and conveyancing practices — with a proven track record of doubling client enquiries for a Queensland law firm in 12 months.
Law firm clients are not browsing. They are searching with high urgency — divorce, property disputes, estate planning, conveyancing. The window between a search and a phone call can be minutes. Your digital presence needs to be in the right place, with the right message, at exactly that moment.
Generic digital marketing agencies treat law firms like any other service business. We don't. We understand the search intent patterns specific to legal services, the compliance requirements under the Australian Solicitors Conduct Rules, and the trust signals that convert a stressed person searching online into a client who picks up the phone.
That means writing ad copy and page content that is reassuring rather than salesy, structuring your website so a worried parent or a grieving family member can find what they need in seconds, and building local authority in the specific suburbs and postcodes your firm actually serves — not generic state-wide targeting that wastes budget on searches you'll never convert.
Our ApproachWe run a dual-channel strategy for most law firm clients — Google Ads for immediate lead flow, and SEO for long-term organic authority. Both channels feed the same enquiry pipeline, and we track every lead back to its source so you know exactly what your investment is generating.
Each practice area has different clients, different search behaviour, and different competitive landscapes. We build strategies specific to the area your firm operates in — not a one-size-fits-all approach.
Divorce, parenting arrangements, property settlements and intervention orders. Family law clients search with urgency and emotion — your marketing needs to reach them at exactly the right moment with exactly the right message. We build campaigns around terms like "divorce lawyer near me" and "parenting orders solicitor", with landing pages that lead with empathy before credentials.
Wills, estate planning, probate and succession. Estate law clients are planners — they research carefully before choosing a solicitor. Strong organic search presence and authoritative content are the primary acquisition channels, so we invest heavily in content that answers the questions people ask before they ever pick up the phone.
Property buyers and sellers need a conveyancer at a specific, predictable moment — when contracts are exchanged. Google Ads targeting that moment, combined with local SEO for suburb-level searches, is the most cost-effective strategy for conveyancing practices, since the sales cycle is short and price comparison happens fast.
Franklin Family Law is a boutique Queensland family law practice led by Jennifer Franklin, with over 25 years of experience handling divorce, parenting arrangements, property disputes, and wills and estates.
When they came to us, the firm needed consistent, high-quality enquiries on a limited advertising budget. We built a dual-channel strategy — suburb-level Google Ads targeting the specific postcodes where their ideal clients were concentrated, combined with on-page SEO and local search optimisation.
We restructured their service pages around the specific legal matters clients search for, rewrote ad copy to lead with empathy and clear next steps rather than legal jargon, and set up conversion tracking on every phone call and form submission so we could see exactly which keywords and ads were producing real clients — not just clicks.
The result: client enquiries doubled in 12 months on the same advertising budget. Every lead tracked back to its source. Every dollar of spend accountable.
Read the Full Case StudyKeyword research specific to your practice area, on-page optimisation, local SEO, and content strategy — building a sustainable organic channel that generates enquiries month after month without ongoing ad spend. View SEO services →
Suburb-level targeted search campaigns built around high-intent legal keywords. Every ad tracked to a phone call or form submission — no wasted spend, no vanity metrics. View Google Ads services →
Conversion-focused websites that communicate trust, expertise, and authority before asking a potential client to make contact. We've built websites for family law practices and multi-area law firms across Australia. View web development →
Most law firm clients search with a suburb or postcode in mind — "family lawyer Chermside", "conveyancer Robina". We build suburb-level keyword maps and optimise your local search presence — Google Business Profile, local citations, and location-specific pages — for the specific areas your firm serves.
Every phone call, form submission, and chat enquiry tracked back to its source — keyword, ad, or organic page. Monthly reporting that shows the actual business impact of your marketing investment, not vanity metrics like impressions or clicks that never turned into a client.
All content and advertising we produce for law firms is developed with awareness of the Australian Solicitors Conduct Rules, including Rule 36 restrictions on advertising. We never produce misleading or deceptive marketing, exaggerated claims, or comparative statements — your firm's professional reputation is not a risk we will take.
Yes. We have a specialist law firm offering covering SEO, Google Ads, and websites for Brisbane and Queensland legal practices. Our Franklin Family Law case study — client enquiries doubled in 12 months — is the clearest demonstration of what we deliver.
We have dedicated strategies for family law, estate law, and conveyancing practices. Each has its own client acquisition patterns, keyword intent, and compliance considerations. We don't apply a generic marketing strategy to legal services.
SEO retainers for law firms start from $1,000/month. Google Ads management starts from $800/month. Most law firm clients run both channels from $1,800/month combined. No lock-in contracts — month-to-month on all retainers.
Yes. We are aware of the Australian Solicitors Conduct Rules (ASCR) including Rule 36 on advertising restrictions. All campaigns and content are produced with these requirements in mind. We never create misleading or comparative advertising for legal clients.
Yes. Our primary law firm case study is Franklin Family Law — a Queensland family law practice where client enquiries doubled in 12 months. We also have web development work for Ashri Legal, a multi-area Australian law firm.
We'll review your current search visibility, your Google Ads performance (if any), and your website — and give you a clear, specific roadmap to more client enquiries. No obligation, no hard sell.