A WordPress to Next.js rebuild with no lost rankings, a steady flow of family law enquiries from Google Ads, and map rankings for the Gold Coast searches that matter most.
A boutique law firm in Southport on the Gold Coast, led by Managing Director Matt Gill. Its family law team handles divorce and separation, parenting arrangements, property settlement, binding financial agreements and domestic violence matters, and offers a free first meeting to new clients.
We rebuilt the site in Next.js and moved it off WordPress, carrying over the URLs, page content and SEO settings so Google could pick up the new site without dropping it in the results.
Redirects for any changed addresses, metadata and structured data checked page by page, and rankings watched closely after launch.
Separate Google Ads campaigns for separation and divorce, domestic violence and independent legal advice on financial agreements, so each search sees an ad and landing page that fits the problem.
Every form enquiry is recorded as a conversion through a thank-you page, and calls from ads are tracked too. Bidding works towards enquiries, not clicks.
Practice-area pages and on-page work aimed at the searches Gold Coast clients actually use, building an organic channel that keeps working without extra ad spend.
Google Business Profile and local signals tuned for Southport and the wider Gold Coast, so MCG Legal shows in the map results as well as the organic listings.
The site moved from WordPress to Next.js and kept its search visibility. Its ranking keyword count has since reached the highest level in the domain’s tracked history. Here is how to keep rankings through a website rebuild.
MCG Legal appears in Google’s map results for “family law gold coast”, “gold coast divorce lawyer” and “domestic lawyers gold coast”. The first of those is searched about 880 times a month.
The site ranks for more than 1,000 keywords in Google Australia. Read more about how we approach SEO for law firms.
The dedicated domestic violence campaign alone brought in more than 100 tracked enquiries, showing why we split Google Ads for lawyers by matter type.
Figures from MCG Legal’s Google Ads account (1 October 2025 to 31 October 2026) and Semrush (Google Australia, desktop, November 2026). Rankings change over time.
A modern website, SEO, local search and Google Ads working together, with tracking that shows what brings in clients. Let's build yours.